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Privacy Policy

Last Revised: January 22, 2012
Moolta Technologies Ltd. and its affiliates ("Company" or "we") respect the privacy of its users ("User" or "you") and are committed to protect the User's information. We believe that you have a right to know our practices regarding the information we may collect and use when you visit or use our proprietary online entertainment platform (the "Platform") available at [] (the "Site").

1.Your consent (important, please read carefully!)
By connecting to, accessing or using the Site or the Platform, you acknowledge that you have read and understood the following terms of use including the terms of the Privacy Policy at the address [] (collectively, the "Terms") and you agree to be bound by them and to comply with all applicable laws and regulations regarding your conduct on the Site and/or the Platform. IF YOU DO NOT AGREE TO THE TERMS, DO NOT CONNECT TO, ACCESS OR USE THE MOOLTA PLATFORM.

2. Which information we may collect on our Users?
We collect two types of data and information:
2.1 Non-personal Information. The first type is non-identifiable and anonymous information. To put it simply, we have no idea what is the identity of the User from which we have collected the Non-personal Information. Non-personal Information which is being gathered consists of technical information and behavioral information, as detailed below:

Technical information:
  • Type of operation system (e.g. Windows, Linux, etc.)
  • Type of Browser (e.g. Explorer, Firefox, Chrome, Safari, etc.)
  • Screen resolution (e.g. 800x600, 1024x768, etc.)
  • Browser and keyboard language (e.g. English)
  • IP address.
  • Flash version.
  • You computer's configurations and settings and any similar technical data and information.

Behavioral information:
  • User's click-stream on the Platform (i.e. the fact that User has chosen to click on a certain link or access a certain feature in the Platform).
  • The activities of the User on the Platform, including information pertaining to games played by the User (e.g. which Challenge was posted, read, commented etc.).
  • User's behavior on our Facebook application (e.g. Challenges you have posted, shared, commented on, followed, last login date etc.).
  • Any Similar behavioral information.

2.2 Personal Information. The other type of information we may collect is individually identifiable information. To put it simply, this information may identify an individual or is of a private and/or sensitive nature such as name and address. Personal Information which is being gathered consists of any personal details provided voluntarily by the User during registration to the Site or Platform, either directly or via certain service providers (such as Facebook) ("Publishers"), which using Single Sign-On mechanisms (as shall be further explained below).

2.2.1 Registration to the Site. During the registration process to the Site and/or Platform you will have to provide us with certain Personal Information. Such information includes your email, your gender and your date of birth.

Please note: Publishers using Single Sign-On mechanisms may share with us certain information about you such as your name, nickname, profile picture file or URL, and contact details. Such information is shared with us for your convenience, in order to enable you to access the Platform after signing-in the Publisher Website, and without the need to register to the Platform separately.

2.2.2 Information from Facebook: When you connect to the Platform trough Facebook for the first time you will be asked to permit Facebook to share with the Platform the following information about you:
  • Your first and last name;
  • Your profile picture or its URL;
  • Your Gender;
  • the user ID numbers of your Facebook friends, whether or not such friends are connected to the Platform;
  • information in your profile's "About Me" section;
  • your date of birth;
  • your email;
  • your online/offline presence in the social network as well as the online/offline presence of your Facebook friends;
  • Your living location and hometown as specified in your Facebook profile.
  • Any other information you have made public on Facebook.

3.How do we collect information on our Users?
There are two main methods we use:
(a) We collect information while you access or use the Platform. In other words, when you access or use the Platform we are aware of your usage of the Platform, and may gather, collect and record the information relating to such usage. For example, when you connect to the Platform, available on the Site and/or at the Publisher, your computer tells us your IP address. We may further log the content you generate during your use of the Platform.

(b) We collect information which you voluntarily permitted Publishers to provide us. For example, when you wish to connect to the Platform for the first time through Facebook, we will ask you to allow Facebook to provide us certain information (as described above).

4.What are the purposes of the collection of information?
(a) Non-personal Information is collected in order to:
  • Enhance the User's experience on the Platform (e.g. by determining the screen resolutions).
  • Learn about the preferences of Users and general trends on the Platform (e.g. understand which features are more popular than others).
(b) Personal Information is collected in order to:
  • Enable the overall operation of the Platform.
  • Personalize your experience on the Platform.
  • Provide you with certain information and services available only to registered Users.
  • Allow us to contact you with proposals and tailored information regarding events, offers, services, etc.
  • Identify you when conducting customer service operations (such as providing feedback, etc.).
  • Allow you to register for special offers, contests or premium services.

5.Sharing Personal Information with Third Parties
We share Personal Information only in the following cases:
(a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce these Privacy Policy or the Terms of Use [], including investigation of potential violations thereof; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to claims that any content published on the Platform violates any right or endangers the safety of any third-party; (e) to respond to claims that unauthorized information (e.g. phone number, name, etc.) of a third-party has been posted on the Platform; (f) to protect the rights, property, or personal safety of the Company, its Users or the general public; (g) when Company is undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of the assets of Company; (h) pursuant to your approval, in order to supply certain services you have requested from Company; (i) to let our partners and affiliates serve you with commercials; (j) to embed the Platform in any Publisher's website for the purpose of enabling the provision of the Platform from within such Publisher's website and/or service; and/or (k) for storage though customary services such as Amazon Cloud Platform.

6.Direct Marketing & Advertising
6.1 Direct Marketing: You hereby agree that we shall use your contact details for the purpose of informing you regarding products and services (offered by the Company and/or by third parties) which may interest you and to send to you advertisements and other marketing material, transmitted to the e-mail address you have provided.

The foregoing consent constitutes consent to transmission of advertisements pursuant to the Telecommunication Law (Bezeq and Transmissions) (Amendment No. 40), 2008. You may withdraw your consent via written notice to the Company or on the same manner as the advertising was transmitted to you. It is clarified that we are not responsible for the content of said advertisements and the products delivered or services rendered thereby by third parties and you irrevocably and unconditionally agree that we shall not be held responsible or liable in connection thereof.

6.2 Advertisements: We and/or the Publishers accept advertisements from third party advertisers. These advertisers are carefully selected to provide information about products and services that we think may be of interest to our Users. Note that if you click on any of these advertisements, these advertisers may use cookies and other web-tracking technologies to collect non-personal and/or personal information about you. We recommend that you review the terms of use and privacy policy for any advertiser with which you are interacting before doing so. Their privacy policy, not ours, will apply to any of those interactions.

7.Modifications to or Deletion of Personal Information
If for any reason you wish to modify or delete your Personal Information, you should access your Facebook account and click on the "Private Settings" menu and then on the "Remove app" option. Company shall remove Personal Information reasonably after removing the application from your Facebook account. You can also modify or delete certain Personal Information from the Platform, by accessing the "Edit Details" menu available on the Platform and making your desired modifications and changes.

8.Cookies & Local Storage
When you access or use the Platform, Company may use industry-wide technologies such as "cookies" and Flash (or similar technologies), which stores certain information on your computer ("Local Storage") and which will allow us to enable automatic activation of certain features, and make your Platform experience much more convenient and effortless. The cookies used by the Platform are created per session, does not include any information about you, other than your session key and are removed as your session ends (usually after 24 hours). It is easy to prohibit the Local Storage. Most browsers will allow you to erase cookies from your computer's hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. In order to erase or disable the Local Storage option in Flash you should use the settings option of Flash according to the specific instructions provided by the technology provider. However, if you block or erase cookies, or change the settings of Flash, your online experience may be limited.

We also use certain third-party cookies. These are a different kind of cookies, stored on your computer by third parties, rather than by the Company (for example see Section 6 regarding Advertising). This kind of cookie is only read (and not altered by the Platform) each time you visit the Platform, and also when you visit certain websites or applications that uses similar cookies. Third-party cookies usually store only a Non-personal Information, such as the web pages you have visited, the duration of your browsing, etc.

We take a great care in maintaining the security of the Platform and your information and in preventing unauthorized access to it through industry standard technologies and internal procedures, including through the use of tokens and encryption mechanisms. However, we do not guarantee that unauthorized access will never occur.

10.Third Party Websites
While using the Platform on the Site and/or on the Publisher's Websites you may encounter links to third party websites. Please be advised that such third party websites are independent from the Platform, and we assume no responsibility or liability whatsoever with regard to privacy matters or any other legal matter with respect to such third party websites. We encourage you to carefully read the privacy policies and the terms of use or service of such websites.

11.Third Party Software/Service
While using the Platform on the Site and/or on the Publishers Website we may be using third party software and/or service, in order to collect and/or process the information detailed herein. Such software include without limitation, Google Analytics, which privacy policy is available at [], Amazon's Platform, which privacy policy is available at [] and Kontagent's Platform, which privacy policy is available at [].

12.Changes to the Privacy Policy
The terms of this Privacy Policy will govern the use of the Platform and any information collected therein. Company reserves the right to change this policy at any time, so please re-visit this page frequently. In case of any material change, we will make reasonable efforts to post a clear notice on the Platform.

Changes to this Privacy Policy are effective as of the stated "Last Revised" and your continued use of the Platform on or the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.

13.Got any Questions?
If you have any questions (or comments) concerning this Privacy Policy, you are most welcomed to send us an email to the following address: [] and we will make an effort to reply within a reasonable timeframe.